• Can ‘Boycott Bollywood’ Actually Bring Down Films

    Joyojeet Pal (published at The Times of India, October 7, 2022: (https://timesofindia.indiatimes.com/india/can-boycott-bollywood-actually-bring-down-films/articleshow/94700163.cms) Much has been written about the drivers and broader social discourse around Boycott Bollywood. Little, however, is discussed about exactly how these trends appear, and how, and why they build a media footprint. A recent study led by Sheyril Agarwal tracked the #BoycottBollywood…

  • #BoycottBollywood: A Study of Twitter Networks Calling for Cancelling the Hindi Film Industry

    Sheyril Agarwal, Joyojeet Pal (to cite: Agarwal, S.and Pal, J. (2022) BoycottBollywood: A Study of Twitter Networks Calling for Cancelling the Hindi Film Industry. Available Online at https://joyojeet.people.si.umich.edu/boycottbollywood The messaging asking for netizens to boycott Brahmastra is part of an ongoing campaign to get people to boycott films coming out of the mainstream Hindi cinema…

  • The Structure and Style of a Dogma Community: Influencer profiteering, conspiracy theories, and organized engagement in the Sushant Singh Rajput discussion

    Anirban Sen and Joyojeet Pal The Structure and Style of a Dogma Community: Influencer profiteering, conspiracy theories, and organized engagement in the Sushant Singh Rajput discussion Anirban Sen and Joyojeet Pal The barrage of anti-Bollywood Twitter trending is closely tied to a small group of dedicated Sushant Rajput fans. Their networks, language and articulation of…

  • The Post-Uvalde Twitter Discourse in the US

    Sheyril Agarwal, Aanchal Sagwal, Joyojeet Pal  (to cite: Agrawal, S., Sagwal, A., Pal, J. (2022) The Post-Uvalde Twitter Discourse in the US, https://joyojeet.people.si.umich.edu/uvalde) We examined what politicians across the US tweeted about following the Uvalde school shooting in the days immediately following the incident to see how the two main political parties reacted to the…

  • The Discursive Value of Military Support for Indian Politicians on Twitter

    Soham De, Agrima Seth, Joyojeet Pal The military is one of the institutions that is held in extremely high esteem in modern nation-states around the world. While democratic states emphasize the separation of military and civilian leadership, the military is important in politics for several reasons. It is critical for politicians to appear supportive of…

  • Midpoint Melodrama: UP Political Twitter Halfway through Polling Phases

    Asmit Singh, Lalitha Kameswari, Jivitesh Jain, Tushar Mohan, Aravind Narayanan, Dipanwita Guhathakurta, Ponnurangam Kumaraguru, Joyojeet Pal We examined the use of Twitter by 10426 politicians from Uttar Pradesh, across all levels of seniority, midway into the phases of polling in the Uttar Pradesh elections of 2022, starting January 1, 2022 and up until March 1,…

  • Drawing Lines: The #HijabBan discourse on Twitter

    Soham De, Anmol Panda, Joyojeet Pal We examined the social media messaging related to the Hijab Ban, starting Jan 31, 2021, and ending on Feb 20, 2022. The goal of this work was to examine both the frequency and importance of the messaging and understand the key actors who took part in it, the ways…

  • What #hashtag wars tell us about the organization of Uttar Pradesh IT cells, and how parties mark their allies and enemies

    Asmit Singh*, Jivitesh Jain*, Lalitha Kameswari*, Ponnurangam Kumaraguru, Joyojeet Pal Pitched battles on Twitter are increasingly common among the key players in the Uttar Pradesh elections, since the praises, innuendo, and insults that take shape and virality on Twitter often find new lives on other social media such as WhatsApp, but also on mainstream television…

  • Social Media Influencers and the New Political Economy in South Asia and Africa

      Social Media Influencers and the New Political Economy in South Asia and Africa April 7-8, 2022, University of Michigan, Ann Arbor In Person at Room 2435, North Quad, 105 State Street, Ann Arbor, and available Online through Registration Sponsored by the Center for South Asian Studies, the Department of Afroamerican and African Studies, and…