Joyojeet Pal

  • Influencer collaboration on YouTube: Changing political outreach in the 2024 Indian Elections

    Sarah Khan, Rudransh Mukherjee, Joyojeet Pal Abstract  With the increasing importance of highly followed accounts of influencers on social media platforms like YouTube, politicians have started considering these as an alternative to mainstream media interviews. We examined this trend and shortlisted five YouTube accounts that have featured high-profile politicians in the run up to the…

  • Celebrities kowtowing to political parties

    In the last decade, there has been an increasing engagement of celebrities’ social media accounts by politicians in India, either to piggy-back on their existing fan base through casual messaging, or to explicitly use them as part of an electoral or propaganda campaign. Here are a few papers we have published on this: Dibyendu Mishra,…

  • Korean Revenge Cinema and its cultural neighbourhood

    Joyojeet Pal, 2011 essay from Film Impressions Two of the biggest Korean blockbusters in the past year were Man from Nowhere and I Saw the Devil. Man from Nowhere is somewhat of an Asian version of Leon the Professional, about a brooding introverted pawnbroker who takes an unexpectedly violent turn when his schoolgirl neigbour and her heroin-addicted mother are kidnapped by…

  • Social Media Trolling of Chief Justice Chandrachud: Network Drivers and Narratives

    Sheyril Agarwal, Joyojeet Pal To cite (Agarwal, S., Pal, J. (2023) Social Media Trolling of Chief Justice Chandrachud: Network Drivers and Narratives. Available online at https://joyojeet.people.si.umich.edu/chandrachud) Social media has seen a continued attack on Justice DY Chandrachud, and on the judiciary more broadly. Chief Justices are routinely attacked on social media. In the last five…

  • The Framing of George Soros as a Political Puppetmaster on Indian Social Media Networks

    Sheyril Agarwal and Joyojeet Pal To cite this article: Agarwal, S. and Pal, J. (2023) The Framing of George Soros as a Political Puppetmaster on Indian Social Media Networks. Available online at https://joyojeet.people.si.umich.edu/soros/ Billionaire George Soros has for several decades enjoyed a James Bond villain type aura in large parts of the Western world. Into his…

  • Coordinated Targeting of Creative Work on Social Media in India: The Politics of #BoycottPathaan

    Sheyril Agarwal and Joyojeet Pal to cite (Agarwal, S., and Pal, J. (2023) Coordinated Targeting of Creative Work on Social Media in India: The Politics of #BoycottPathaan. Online at:https://joyojeet.people.si.umich.edu/pathaan) A week into Pathaan’s successful OTT release, which followed its blockbuster performance at the box office, it would appear that attempts to #BoycottPathaan failed to have…

  • US State Department Archival Documents on Gujarat Riots

  • The Indian Anti-feminist movement on Twitter

    Shreya Agarwal, Urvashi Patel, and Joyojeet Pal (to cite: Agarwal, S., Patel, U., Pal, J. (2022) “The Indian Anti-feminist movement on Twitter” accessed online at: https://joyojeet.people.si.umich.edu/antifeminist/) An anti-feminist movement has grown in India online since the MeToo movement. While it is driven by spurts, there has been a consistent flow of content that argues that…

  • Indian Journalists on Twitter and their Politician Footprint

    Soham De, Joyojeet Pal (to cite: De, Soham, and Pal, Joyojeet (2022) Indian Journalists on Twitter and their Politician Footprint. Accessed online at https://joyojeet.people.si.umich.edu/journalists) Recent discussions around large corporations maintaining watchlists of journalists have added new questions around how the positions of journalists on issues can be understood vis-a-vis institutions they report on. In India,…