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Political Interviewing on YouTube: An Analysis of Indian Politicians’ Engagement with Digital Influencers and Media Houses online
Rudransh Mukherjee, Shaily Desai, Dhruv Raghavan, Joyojeet Pal to cite: Mukherjee, R., Desai, S., Raghavan, D., Pal, J,. (2024) Political Interviewing on YouTube: An Analysis of Indian Politicians’ Engagement with Digital Influencers and Media Houses online. Available Online at: https://joyojeet.people.si.umich.edu/InfluInterview.pdf With digital media competing with mainstream media for shaping public opinion during election cycles, there…
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Influencer collaboration on YouTube: Changing political outreach in the 2024 Indian Elections
Sarah Khan, Rudransh Mukherjee, Joyojeet Pal Abstract With the increasing importance of highly followed accounts of influencers on social media platforms like YouTube, politicians have started considering these as an alternative to mainstream media interviews. We examined this trend and shortlisted five YouTube accounts that have featured high-profile politicians in the run up to the…