Tag: #BoycottBollywood
-
Can ‘Boycott Bollywood’ Actually Bring Down Films
Joyojeet Pal (published at The Times of India, October 7, 2022: (https://timesofindia.indiatimes.com/india/can-boycott-bollywood-actually-bring-down-films/articleshow/94700163.cms) Much has been written about the drivers and broader social discourse around Boycott Bollywood. Little, however, is discussed about exactly how these trends appear, and how, and why they build a media footprint. A recent study led by Sheyril Agarwal tracked the #BoycottBollywood…